Research Study: How Dating App Hinge Works Together With Instagram Influencers

Research Study: How Dating App Hinge Works Together With Instagram Influencers

Hinge Worked With Influencers to Rebrand and Relaunch Their App

Through the years, brand New York-based Hinge did faithfully to carve down its niche within the uber-competitive realm of online dating sites. Launched in 2011 by Justin McLeod, Hinge software was launched in February 2013 in an industry mainly dominated by websites on the internet such as for instance OkCupid, Match, and eHarmony. At launch, Hinge’s app that is free a comparable function to Tinder, providing swipeable pages of potential lovers. Nevertheless, in a space that is ever-crowded which may come to add competitors such as for instance location-based Happn and female-empowering Bumble — Hinge struggled to locate its unique point of huge difference among today’s busy daters.

Rebranded as “The Relationship App,” swipes are gone, an Instagram-like structure is used, and registration plans consist of $5-13 each month. Continue reading “Research Study: How Dating App Hinge Works Together With Instagram Influencers”